Advertising on Facebook over other Social Media platforms
Facebook for Business provides you with great diversified options for curating your best suit campaign. With a number of options available to choose from it becomes difficult for an individual to find the most appropriate one when advertising on Facebook.
Facebook as a platform is the most active social media platform, with an average of 2 Billion active monthly users. So advertising on Facebook is perhaps the best platform to start with.
Facebook Marketing has an edge over other platforms too when it comes to the audience by age. 32.4% belong to the age group of 25–34, 16.9% from 35–44, thus making the platform important for product/service type of startups for advertising.
But but but………
How to choose the best campaign that is in accordance with your marketing strategy?
I am writing this article with the motive to help businesses understand Facebook marketing in-depth. Thus help businesses start advertising on Facebook and optimise their marketing spend to create their advertising strategy in the right direction.
Choosing the correct marketing goal for your business
Facebook Ads provide you with 3 main Ad objectives that are Awareness, Consideration, and Conversion. You have to choose the most appropriate objective of your ad.
Awareness — How to get the attention of your targeted audience.
Consideration — Engage with the audience with the correct ad consideration.
Conversion — Create ad copies with the purpose of converting the audience into potential leads.
Facebook Ads provides you with the best option to choose your audience set on the basis of Interests, Behavior, Location(Hyper-Local Marketing), Age, Events, etc. You have to be careful while creating your audience, as you try to achieve the most in the least spend.
Provides Targeting through a variety of Ad Formats
Facebook provides you with the options of the way you want to present your content.
For different ad objectives, there are different formats but not necessarily all formats are available for every objective.
Facebook provides six types of ad format:
- Video ads
“With over 50% growth in video viewing on Facebook, businesses like yours are driving awareness and sales with Facebook video ads.” — Facebook
Video ads are best considered for Brand awareness type of campaigns or for campaigns you want to drive engagement. - Photo ads
The easiest way of creating that is also very effective with a “CTA” (Call to Action) that’s usually a link(to redirect the user to your webpage) or Call option.
Photo Ads with a powerful photo can leave a lasting impression. - Slideshow ads
Best when you want to create a story or provide a user with a journey. Thumbnail plays the most important role there, your thumbnail must represent the intent of your slideshow to your audiences. - Carousel ads
When you want to show a number of different services of your business but each being different and with a different “CTA”. It helps very much to increase brand/product awareness and drive traffic to your website with a number of landing pages. - Canvas ads
Canvas ads are the ones that you build from scratch with a variety of information that are full-screen ads for mobile.
“Canvas helps you shorten the distance between your message and the customer. It loads instantly, it’s mobile-optimized and it’s designed to capture the complete attention of your audience. With Facebook Canvas, people can watch engaging videos and photos, swipe through carousels, tilt to the pan, and explore lifestyle images with tagged products. They won’t just see your story, they’ll become part of it”. — Facebook - Dynamic Product Ads
Ad with the objective “Product Catalog Sales”, only allows Dynamic Ads. This is more or less similar to Dynamic Ads on different platforms, they display their ads to the persons who have previously shown interest in your business.
Your Ad copy is ready!!!
Place your order, choose your budget and pricing strategy, wait for your ad to go for bidding, and then it’s LIVE……
Then track your performance and optimise your campaign to improve your KPIs.
Happy Advertising! I hope that you found this article useful, and will share this with others too.
